Julia Lloyd George Jewellery is known for its handcrafted, high-end designs, blending timeless elegance with contemporary craftsmanship. The brand needed a refreshed digital experience that better reflected its identity while improving usability for customers exploring collections online.

The existing website presented challenges, including:

• Navigation issues – Users struggled to browse collections intuitively.

• Brand representation – The online presence didn’t fully capture the craftsmanship and exclusivity of the jewellery.

• E-commerce limitations – The site needed a smoother journey for users interested in bespoke commissions or purchases.